Social Media requires a lot more than just posting a sale on twitter. INTERACTING with your customers is what makes is SOCIAL. Otherwise it’s just an ad. Viewers tune out (or don’t follow) your feed if it’s just ads.
My friend Matthew Keys points out that there is a difference between social media and social marketing. Whether you engage in social media as a brand (really engage) or just post marketing blips defines your corporate Social media/Marketing philosophy.
I’ve worked for companies that are afraid to engage because it seems too risky. Honestly, it is risky. If you mess up, you can damage your brand. So why do it? Matthew posits that when a company engages “their brand is regarded as one that cares, that engages.” One that “isn’t a robot.”
The key is who you have running your twitter/Facebook campaign. And it’s a lot harder as a news organization than say, a software company. Responding to software support questions via twitter is relatively straight forward, and makes you look good. Trying to position a news brand as having “personality” is a lot touchier. It’s really easy to fall off toward inappropriate editorializing with an ostensibly neutral news social media feed.
Source: socialeq.apcoworldwide.com
ProducerMatthew.com: Unusual Interview
Prospective employer: “We feel the Twitter Trending Topics are the pulse of what people are interested in. We’re hoping we can find someone who will look at what’s trending on Twitter, and write breathtaking articles based on what people are chatting about.”
Me: “So…basically you’re looking for…
I know this is a bit old, but still amusing.
Source: producermatthew
